Hi. I'm Wafi.
Hi. I'm Wafi.
Hi. I'm Wafi.
Product Manager & Maker
based in Kuala Lumpur.
Product Manager & Maker
based in Kuala Lumpur.



What I do

Agile Product Development
I lead cross-functional teams using agile frameworks to deliver products that are viable, feasible, and desirable.
By prioritizing outcomes over outputs, I ensure delivery teams not just ship features but solve real problems.
This means working iteratively and constantly refining direction.
I lead cross-functional teams using agile frameworks to deliver products that are valuable, feasible, and usable.
I lead cross-functional teams using agile frameworks to deliver products that are valuable, feasible, and usable.
By prioritizing outcomes over outputs, I ensure delivery teams not just ship features but solve real problems.
This means working iteratively and constantly refining direction.



Rapid Prototypes
I turn ideas into interactive prototypes fast to validate concepts without heavy investment in the company.



MVPs
I build lean, no-code MVPs to test the market value, so products can launch sooner & get validated.

Customer Interview
I extract deep insights from customer conversations to translate real-world problems into product decisions.

Stakeholder Alignment
I bridge product vision with business goals to keep leadership & delivery teams moving in the same direction .
Products I've worked on
Learning Management System
Learning Management System
Learning Management System
Led a team & built a university LMS as a first-time founder to solve inefficiencies in the LMS product market.
Led a team & built a university LMS as a first-time founder to solve inefficiencies in the LMS product market.
Watsons' Enterprise Platform
Watsons' Enterprise Platform
Transforming the No. 1 Health & Beauty Retailer in Asia's core operations with an integrated digital ecosystem.
Transforming the No. 1 Health & Beauty Retailer in Asia's core operations with an integrated digital ecosystem.
Blockchain Contract Management
Blockchain Contract Management
End-to-end delivery of a contract workflow solution leveraging blockchain as a trust layer.
End-to-end delivery of a contract workflow solution leveraging blockchain as a trust layer.
AI Personal Finance App (Concept)
AI Personal Finance App
AI Personal Finance App
Conceptualized an app where AI turns everyday spending into insights, action, and financial clarity.
Conceptualized an app where AI turns everyday spending into insights, action, and financial clarity.
How I waste utilize time



Developed a customized booking system web-app to optimize my wife's business operations.
Developed a customized booking system web-app to optimize my wife's business operations.
Developed a customized booking system web-app to optimize my wife's business operations.






my unfortunate nerd obsession with deck design
Just a person with Wi-Fi
& ambitious dreams



As a former startup founder, I’ve experienced the highs and lows of creating something from scratch; the journey taught me how to spot opportunities, solve tough problems, and stay focused on outcomes.
Narrowed my lane in the Product Management field as I hit the trifecta of the PM functions: (1) unify cross-functional teams towards a goal, (2) talk to people (customers) and be curios enough to understand their goals & pain points, (3) strong inclination towards the world of business.
Super obsessed with testing new tech that improves humanity i.e. how we function daily.
Beyond my profession, I’m someone who appreciates the joy of crafting something.
//Also, fun fact: I named my cat Aston Meowtin because I love cars
As a former startup founder, I’ve experienced the highs and lows of creating something from scratch; the journey taught me how to spot opportunities, solve tough problems, and stay focused on outcomes.
Narrowed my lane in the Product Management field as I hit the trifecta of the PM functions: (1) unify cross-functional teams towards a goal, (2) talk to people (customers) and be curios enough to understand their goals & pain points, (3) strong inclination towards the world of business.
Super obsessed with testing new tech that improves humanity i.e. how we function daily.
Beyond my profession, I’m someone who appreciates the joy of crafting something.
//Also, fun fact: I named my cat Aston Meowtin because I love cars
As a former startup founder, I’ve experienced the highs and lows of creating something from scratch; from brainstorming ideas to launching a product that people love. That journey taught me how to spot opportunities, solve tough problems, and stay focused on what really matters.
Narrowed my lane in the Product Management field as I hit the trifecta of the PM functions: (1) unify cross-functional teams towards a goal, (2) talk to people (customers) and be curios enough to understand their goals & pain points, (3) strong inclination towards the world of business.
Super obsessed with testing new tech that improves humanity i.e. how we function daily.
Beyond my profession, I’m someone who appreciates the joy of creating something.
//Also, fun fact: I named my cat Aston Meowtin because I love cars


I'm driven by two key beliefs that shape how I create meaningful products
I'm driven by two key beliefs that shape how I create meaningful products
I'm driven by two key beliefs that shape how I create meaningful products
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Ship fast, learn faster. Great products are shaped by real users, not endless polishing. Releasing quickly allows us to gather feedback, validate our direction, and adapt faster. With today’s tools, rapid customer insights are within reach, and design should pave the way.
Ship fast, learn faster. Great products are shaped by real users, not endless polishing. Releasing quickly allows us to gather feedback, validate our direction, and adapt faster. With today’s tools, rapid customer insights are within reach, and design should pave the way.
Ship fast, learn faster. Great products are shaped by real users, not endless polishing. Releasing quickly allows us to gather feedback, validate our direction, and adapt faster. With today’s tools, rapid customer insights are within reach, and design should pave the way.
Collaboration enables teams to spot gaps and opportunities faster. While disagreements are natural, with clear processes and open communication, teamwork becomes our superpower in creating exceptional products.
Collaboration enables teams to spot gaps and opportunities faster. While disagreements are natural, with clear processes and open communication, teamwork becomes our superpower in creating exceptional products.
Collaboration enables teams to spot gaps and opportunities faster. While disagreements are natural, with clear processes and open communication, teamwork becomes our superpower in creating exceptional products.
2
wafiuddin.fy@gmail.com
wafiuddin.fy@gmail.com